iLoGo: Finally, An iPhone Magic Trick That’s Not An App!

iLogo Magic Trick

I really like using my iPhone to perform magic because I always have my phone with me, which is good for a quick, impromptu performance. The Apple App Store has a good selection of magic tricks, most of which can be performed without any additional props (coins, cards, etc.). I’ve performed several of these iPhone tricks and the problem with most of them is that the spectators are quick to assume that the secrets lie in the technology within the iPhone (and in most cases they’re right). For card trick apps, most spectators I’ve performed for actually believe that the iPhone can “hear” which card was chosen when it is said aloud. The tricks are fun and entertaining but they leave a lot of heat on the the technology which seems to take away from the mystery.

iLoGo, on the other hand, is a magic trick for the iPhone 4 and 4S that uses the actual iPhone for the illusion. With iLoGo, you borrow a spectator’s iPhone and actually move the Apple logo from it’s location on the top-center of the phone towards the bottom, or remove it from the phone completely (returning the spectator’s iPhone in it’s original condition, of course). Watch the video from for a quick performance.

iLogo is priced a bit high at $45 but it looks like a strong effect and with the millions of iPhone 4 and 4S users out there, I’m sure you’ll have no problem finding spectators.


Pioneer Integrates Aha Radio with Car Navigation Lineup

Aha Radio delivers online content (things like news, podcasts and facebook and twitter updates) to your iPhone in the form of personalized “Radio Channels.” Take a look at the video to see how the 2011 Pioneer Car Navigation units incorporate Aha Radio in a feature-rich, easy to use interface. Sure the facebook and twitter updates sound like they’re being read by a robot speaking through a mechanical larynx, but at least you can safely stay connected while you’re driving.